Amidst this scenario, analysts wondered whether the company would be able to double its business by launching a range of global products in the fast growing nutrition business in India. Further, being into the fresh dairy business, Danone faced many logistics and supply chain issues. The company hoped to cash on the fast growing nutrition, fortified food and beverage segment, which were estimated to be around USD2.1 billion in 2017. Furthermore, Danone also invested INR 1.5 billion to enhance the machinery at the Lalra unit, Punjab. Besides, in 2017, the company decided to launch Neocate brand and malt-based products in India. As part of this, Danone launched its parent company's global flagship infant nutrition brand Aptamil in India. Danone aimed to expand its market share in the existing categories and also planned to enter into new segments.
Over the years, the company focused on leveraging the strength of its acquired brands in India with Danone's expertise in the field of research & development, product and brand innovations. Machines that we importFarex FRM - 04Daisy Farex FRM - 04, Daisy FX1200N. Post the acquisition, Workhardt's renowned brands like Protinex, Dexolac, Farex and Nusobee became a part of Danone's product portfolio. In 2012, its parent company Danone SA acquired the nutrition segment of Wockhardt group. Danone India (Danone) offered a range of flavoured yogurt and fresh milk in the dairy segment.